ASPAC
Brand Identity
Brand identity for a logistic company that integrates assistive technology throughout the logistics chain.
ASPAC Aircargo is a logistics company that aims to simplify complex logistics processes for its customers. Their focus on customer satisfaction by using assistive technology integrated throughout the logistics chain. The goal is to provide practical solutions that are transparent and easy to understand. The emphasis on bringing cargo to its destination on time, with minimal hassle, suggests a commitment to efficiency and reliability. This approach seems designed to offer customers peace of mind throughout every stage of the logistics process.
The final logo takes inspiration from the shape of a container. The negative space forms an arrow, suggesting movement and clear direction. This subtly signifies the company's proficiency in discerning and pinpointing cargo locations.
Logo Exploration
Before
After
The container serves as a foundation for the dynamic identity system. It is clean, bold and yet fluid to represent the robustness and responsiveness of the brand.