As a designer who’s constantly evolving, I believe that a strong brand should be both strategic and recognizable. It should be able to influence and shape the audience's perception of what the brand actually means.

I have applied a unique blend of self-driven learning and specialized training to spearhead innovative solutions and redefine brand narratives. Drawing from my experience as a marketing specialist and designer, my work has spanned a diverse set of clients and agencies in both B2B and B2C brand development, digital and print media, and packaging design. I have also had the opportunity to work with agencies including Dentsu, GPJ, Jack Morton, Louken Group, and MOI, as well as direct clients such as Auntie Anne’s, NTUC, Putien, Song Fa Bak Kut Teh, Soup Restaurant, and others.

If you're on the hunt for a designer who can think on a brand level – both strategically and creatively – to develop innovative design solutions that are practical, then I'm your creative collaborator. Let's make some magic together!