Earth Soul Images
Brand Identity
Brand identity for a photographer that organizes unique off the beaten track tours globally
The client is a photographer that specializes in organizing unique off-the-beaten-track tours globally, I undertook a comprehensive branding initiative. This included the development of a brand blueprint, marketing materials, a sales kit, and a website for the seamless promotion and sale of both tours and prints of the client's captivating photography.
Stylescape
In crafting the brand, the focus was on creating a modern identity that aptly reflects the client's global perspective and conveys the essence of exploration and a multi-layered, spontaneous travel experience. Central to the brand's visual identity is a cleverly integrated "compass" in the logo, where the arrows extend beyond mere symbolism and are intelligently utilized within the design system to frame various objects.
The “O”, which is also a compass symbol, can be used when the full logo is not necessary or in cases where the full brand name is already displayed in text. It can be used as a profile picture for social media accounts when the brand name is usually adjacent to the image in plain text.
To convey the spirit of spontaneity and diverse experiences, we introduced multiple organic shapes in distinct primary brand colors. These shapes, designed to represent the dynamic nature of travel, can be employed collectively or individually as versatile graphic devices throughout the brand, ensuring a cohesive and visually compelling representation of the client's unique offerings.
