A brand that targets working professional who leads an active lifestyle that needs to carry both exercise gear together with their work essentials while keeping a professional image.

The idea of having to appear professional on the outside and a go-getter on the inside inspires the concept of duality. This reflects the quiet confidence of the brand but also communicating that there is more that meets the eye to the customers.

During the phase of exploration, I took a deep dive into variants of duality.