Lush & Plush, an online boutique specializing in succulent miniscapes, embarked on a quest to craft an unmistakable brand within the florist and gifting industry.

The brand aims to carve a niche that resonated with young homeowners while retaining a professional appeal for corporate clients. A vibrant and contemporary identity was created with that exudes energy and modernity. Bold, lively hues were carefully chosen to accentuate the allure of the succulents, while a sleek logotype featuring a clean sans serif font paired with distinctive succulent silhouettes formed the backbone of a versatile and dynamic brand identity.