Made with high-quality, authentic matcha and Magnum’s signature crackable chocolate, Magnum Matcha is the brand’s first Asian-inspired ice cream flavor. Together with the launch of the product, I collaborated with the team at Jack Morton and proposed key visuals based on the brand assets given to incorporate elements of the origin country of matcha: Japan.

The activation concept was to create an experiential mini matcha world where public can discover Japanese-inspired zones – from bustling cityscapes and fairgrounds to scenic locales – inspired by the newest flavour.